Business Use of LinkedIn

While Facebook, Twitter, and Pinterest are all recognized forums to exchange both personal and professional ideas, LinkedIn has been less used by businesses. This development is somewhat ironic considering LinkedIn is meant to connect business people. Who Uses LinkedIn It’s true that LinkedIn has fewer users than other social media sites. Despite its relatively smaller…

Common Social Media Blunders and How to Avoid Them

A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013.   There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those…

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…