Are Your Marketing Emails Being Read?

An email campaign is a great way to quickly and inexpensively reach out to your leads and clients.  However, it’s also easy to end up in your leads’ spam filter or be immediately deleted without your lead even reading what you created.  Real estate emails typically average an 18.48% open rate.  If you want to…

Tips for Tracking the Success of Marketing

Generating and implementing excellent marketing strategies is only half of good marketing.  Analyzing the “what “ and “where” of your marketing producing the best results, is equally as important.

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…