Ultimate Social Media Guide: Promoting on Facebook -How -To

Before real estate agents can sell to clients, they need to sell themselves. In this day and age, a majority of people are on social media. People utilize it for both personal and professional purposes. Not only will creating a strong social media presence immensely help your career, it will also help you attract new…

Social Networking: How Much is Enough?

With all of the social networking sites, blogs, Q&A opportunities, etc., it can be challenging to manage time around all of them. After all, isn’t the job of a real estate agent to be out in front of clients and not behind a computer screen?  How much time should you be devoting to your social…

Simple Real Estate Online Marketing Strategy

Simple Real Estate Online Marketing Strategy We don’t need to remind you of this, but it’s important for you to understand that real estate is a cut-throat business. According to the Bureau of Labor Statistics, in 2014 the real estate industry employed over 2 million people, including more than 430,000 agents and brokers. With so many…

Does your marketing take a 360-degree approach?

It’s not just a buzzword.  To practice 360-degree marketing is to have a marketing plan that is both online and offline, on social media, and more. It’s a holistic approach that truly covers all the bases.

Business Use of LinkedIn

While Facebook, Twitter, and Pinterest are all recognized forums to exchange both personal and professional ideas, LinkedIn has been less used by businesses. This development is somewhat ironic considering LinkedIn is meant to connect business people. Who Uses LinkedIn It’s true that LinkedIn has fewer users than other social media sites. Despite its relatively smaller…

Social Media Grows Up

Since social media first became widespread, it has been assumed that it is a forum best suited for connecting teenagers with their friends and posting tidbits that are interesting only to those who are close friends with the poster. However, the age of the average social media user is increasing significantly, and today social media…

Inside SEO for Real Estate

You’ve likely put a good deal of thought into your website. It is your shot to introduce yourself, display what you have to offer, and give leads a taste of what they can expect when they work with you. Before any of that can happen, you’ve got to bring people to your website. When people…

Common Social Media Blunders and How to Avoid Them

A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013.   There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those…

Putting The Social Back in Social Media

Facebook is primarily a social space—it’s like a party where you should show up in something casual and a little fun instead of your navy-blue business suit. The vibe on Facebook is relaxed, friendly and social. Which means that to enter into the spirit of the party, the voice you use to communicate with clients…

Marketing to Generation Y

We’ve all seen (or have) those kids who can’t seem to be torn away from their electronics. They text, tweet, and post non-stop. While those of home-buying age aren’t generally that attached to their smart phones, they nevertheless play an important role in their everyday lives. Smart phones are increasingly used to monitor news, check…

Are Your Marketing Emails Being Read?

An email campaign is a great way to quickly and inexpensively reach out to your leads and clients.  However, it’s also easy to end up in your leads’ spam filter or be immediately deleted without your lead even reading what you created.  Real estate emails typically average an 18.48% open rate.  If you want to…

Tips for Tracking the Success of Marketing

Generating and implementing excellent marketing strategies is only half of good marketing.  Analyzing the “what “ and “where” of your marketing producing the best results, is equally as important.