Social Networking: How Much is Enough?

With all of the social networking sites, blogs, Q&A opportunities, etc., it can be challenging to manage time around all of them. After all, isn’t the job of a real estate agent to be out in front of clients and not behind a computer screen?  How much time should you be devoting to your social…

Simple Real Estate Online Marketing Strategy

Simple Real Estate Online Marketing Strategy We don’t need to remind you of this, but it’s important for you to understand that real estate is a cut-throat business. According to the Bureau of Labor Statistics, in 2014 the real estate industry employed over 2 million people, including more than 430,000 agents and brokers. With so many…

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…