Millennials have specific ways they find a service professional, at least real estate agents and doctors. According to the just released 2016 NAR Home Buyer and Seller Generational Trends, 46 percent of millennial buyers used word-of-mouth referrals to select their agent — compared to just 32 percent of those 61 and older.
Millennials are the latest generation to emerge onto the real estate scene. The millennial group can be roughly defined as those who were born between 1981 and 1996. Marketing to Millennials is much different than other generations given the values they hold, unique experiences they have had with technology and the behaviors they share.