Ultimate Social Media Guide Part II: Promoting on Twitter -How-To

Twitter is a fast and easy platform to share content and sell yourself as a real estate agent. It is different than Facebook; because Twitter is limited to 140 characters and tweets have a shorter lifetime than Facebook posts. Twitter is a very quick way of sharing updates with your followers.  You can use Twitter…

Ultimate Social Media Guide: Promoting on Facebook -How -To

Before real estate agents can sell to clients, they need to sell themselves. In this day and age, a majority of people are on social media. People utilize it for both personal and professional purposes. Not only will creating a strong social media presence immensely help your career, it will also help you attract new…

The Direct Mail Differentiator

With emails, apps, notifications, and more taking over the marketing scene, there is a common misconception that direct mail is a dying form of marketing. If you are part of the 70-80 percent of consumers that open all their mail (even the junk!), then you are probably also part of the 55 percent of people…

Real Estate Marketing Ideas for Mailing

Searching for real estate marketing ideas and content for mailers to send to your past and potential clients? Here’s a list of themes and ideas that can have you consistently mailing to your farm, building your brand and generating leads. Sellers Notification of type of market – It’s a seller’s market so now’s the time….

8 Tips to Help You Break Through the Noise

The amount of noise in the marketplace has increased drastically. Consequently, marketing messages today must be razor sharp to cut through the noise and be compelling enough to immediately hook prospective customers. Here are eight characteristics of good messages that get results. Incorporating these attributes into your messaging will help you get heard, be remembered…

Periscope/Facebook Live/Snapchat for Real Estate

In order to stand out from your competition, you have to be on top of every trend and ‘big thing’. Many agents only use social media in one or two ways. The fact is, almost everyone is carrying a mobile phone with the capabilities of watching live videos from almost anywhere.  In this blog, we…

Get Better Results with Your Just Sold Campaign

Use Testimonials It is very easy to take a photograph with your clients when you’ve just sold their home. Take the picture in front of the property sign and add it to your postcard along with two lines of text showcasing why they loved your services. This is going to personalize the postcards and allow…

7 Unforgettable Closing Gifts

Pop the champagne! The exhausting weekends of open houses,  numerous negotiations, and lots of paperwork has finally led to this moment. The house is sold! Celebrate this memorable moment by giving your seller a little something more than just a ‘thank you’ card. Here are seven unforgettable gift ideas that will keep this milestone, and you, on…

Five Tips to Maximize Your Farming

Frequency and Consistency This is a big one. Even if you mess up everything below, if you consistently drip on your farm (with good content), you will eventually see activity. It’s like exercise and weight loss. There’s no quick fix. It takes a long time for the body to reflect the effects of poor diet and…

Six Ideas You Can Do to Sell More Real Estate This Winter

As the winter chill comes in and the thermostat gets turned up, your once hot leads may have decided to bundle it up until next year. While most sellers may want to wait for spring, you need to get out and get busy. How can you convince your seller leads that it’s a great time…