Business Use of LinkedIn

While Facebook, Twitter, and Pinterest are all recognized forums to exchange both personal and professional ideas, LinkedIn has been less used by businesses. This development is somewhat ironic considering LinkedIn is meant to connect business people. Who Uses LinkedIn It’s true that LinkedIn has fewer users than other social media sites. Despite its relatively smaller…

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…