The Direct Mail Differentiator

With emails, apps, notifications, and more taking over the marketing scene, there is a common misconception that direct mail is a dying form of marketing. If you are part of the 70-80 percent of consumers that open all their mail (even the junk!), then you are probably also part of the 55 percent of people…

Real Estate Marketing Ideas for Mailing

Searching for real estate marketing ideas and content for mailers to send to your past and potential clients? Here’s a list of themes and ideas that can have you consistently mailing to your farm, building your brand and generating leads. Sellers Notification of type of market – It’s a seller’s market so now’s the time….

360-Degree Marketing You Can Measure

These days there are lots of ways to integrate your online with your offline campaign. With true coordination between online and offline elements, you are able to open new universes of potential customers with greater efficiencies.

Big Data in the Real Estate World

Big data is a perennial and oft-overused term. What is big data anyway? Big data is a large or diverse set of information that’s too massive to use in its current state.

Does Direct Mail Work?

You were hoping for more information? We have study after study backing us up, plus some basic common sense. On average, your prospects will receive 27 emails in their personal account alone. Include business email, and that number easily doubles. On the other hand, each person receives an average of three pieces of mail a…

A Perfect Balance

Blaise Pascal, a French mathematician, physicist,  inventor, writer and philosopher, once wrote to a friend saying: ‘I have written you a long letter as I do not have time to write a short one’. This embodies a perennial problem – that often key messages are lost in a rather wordy explanation. It also highlights an increasing…

Remember the Tortoise and the Hare?

Advertise, advertise, advertise… Whether it’s a new listing, recent event, or lead cultivation, there’s always something more to say and other eyes to see it for real estate professionals. In the digital communication age, instant conversations are a powerful tool. Yet perhaps the most powerful tool is the one real estate agents have been using…

Integrating Online Marketing with Direct Mailing

Technology has made it easier than ever for professionals to display their message, credentials, and services. For real estate, 90% of home seekers will use the internet to search for homes at some point in the buying process. Yet consumers consistently say they prefer to learn about businesses and opportunities through direct mail. The best…