Common Social Media Blunders and How to Avoid Them

A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013.   There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those…

Marketing to Generation Y

We’ve all seen (or have) those kids who can’t seem to be torn away from their electronics. They text, tweet, and post non-stop. While those of home-buying age aren’t generally that attached to their smart phones, they nevertheless play an important role in their everyday lives. Smart phones are increasingly used to monitor news, check…

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…

An Arsenal of Apps

Real estate professionals spend much of their working hours outside the office.  Whether it’s showing homes, meeting with clients, preparing an open house, or evaluating a property, some of the most important tasks are done on the move.   With a strategically prepared smart phone, you can make the most out of these moments.

Effective Direct Mailing

Despite the extent of mobile and virtual media, one of the most effective ways to reach your clients remains through direct mail.  Unfortunately, sending out mail and hoping it generates leads can be a time consuming, expensive, and difficult task.  Moreover, you often don’t know who has approached you because your direct mail and who…