How to Create The Best Flyer

Imagine the process of buying a home from a buyer’s perspective. They go to several open houses a day, collect a handful of flyers at each house, plenty of business cards, and are exhausted by the end of the day. Flyers tend to follow a predictable format and often do not stand out from each…

Does your marketing take a 360-degree approach?

It’s not just a buzzword.  To practice 360-degree marketing is to have a marketing plan that is both online and offline, on social media, and more. It’s a holistic approach that truly covers all the bases.

Trends In Mobile Marketing

Online marketing exists in various forms including content production, social connections, and digital advertisements. In 2014, it is projected that 25% of all ad dollars will be spent online. Relative to traditional forms of advertising, online formats can be significantly more effective. Only 18% of TV ad campaigns generate positive ROI, in part because 90%…

Common Social Media Blunders and How to Avoid Them

A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013.   There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those…