Tips to Stay on Top of Buyers’ Minds After the Transaction

After all the hard work, the thrill of having a satisfied client close on a property never gets old. It is a feeling appreciated by you, as the real estate agent. In addition to the excitement about helping home buyers and sellers accomplish their goals, there is a deep sense of satisfaction you get from…

Marketing to Millennials

Millennials are the latest generation to emerge onto the real estate scene. The millennial group can be roughly defined as those who were born between 1981 and 1996.  Marketing to Millennials is much different than other generations given the values they hold, unique experiences they have had with technology and the behaviors they share.

Lights, Camera, Action!

The Power of Sharing a Video & Client Testimonial When a potential client is searching for a real estate brokerage or agent, what sets you apart in their minds from the competition?  Consumers expect real estate professionals to pat themselves on the back as the best, so what tends to get their attention more are…

How a Top Producing Agent Uses Corefact

In an event sponsored by Corefact and Heritage Title Company, super-agent Brett Tanner spoke to over 100 real estate agents from the Grand Junction, Colorado area last week. His focus was on how to run your business like a business, and the value of true return on investment.   He explained how he developed one…

Do Your Listing Photos Create a Vision?

Real estate is an inherently visual business. With buyers 74% more likely to express interest in a home if they can browse online photos, not just the quality of the photos is critically important, so too is the “vision” they create. Great images can lure buyers. Less-than-great can prompt a buyer to move on. So…

Being a YouTube Real Estate Guru

YouTube has encouraged an unprecedented level of visual media sharing. YouTube reaches more adults aged 18-34 than any cable network. And it’s no wonder. Every minute, another 100 hours of video are uploaded, and the site boasts over 1 billion unique users.  After years of analysis and millions of streaming hours, the verdict is in….

Does your marketing take a 360-degree approach?

It’s not just a buzzword.  To practice 360-degree marketing is to have a marketing plan that is both online and offline, on social media, and more. It’s a holistic approach that truly covers all the bases.

Print Is Not Dead

Contrary to what might be popular belief, print marketing is not dead. Technology has provided new life for print in many ways. Using new technologies, like Corefact does, you can now have your print marketing (at least your direct mail) speak directly to your audience using pieces of information like their name, their home address,…

Leveraging the Fall Season When Negotiating a Home Purchase

Every season has its own quirks, with autumn being no exception. This year, conditions can make navigating real estate transactions even more tricky. Low inventory, rising prices and mortgage rates, as well as an IRS shut down have made it harder for buyers to find a strong negotiating position. However, there are strategies that can…