Say More With Less on Twitter

You’ve caught the content fever. You’re tweeting, blogging, posting, pinning, and anything else you can think of to get your message out there. Take a step back and evaluate; is your message reaching the people you’re targeting? If you’re happy with who’s responding and how often, then keep doing what works for you. If you’d…

How to be Transparent Without Showing Your Chest Hair

You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is highly participatory. It was once easy just to put up a website with your picture, pictures of listed properties, school information and other static data. Now there is much more pressure to participate at…

Does your marketing take a 360-degree approach?

It’s not just a buzzword.  To practice 360-degree marketing is to have a marketing plan that is both online and offline, on social media, and more. It’s a holistic approach that truly covers all the bases.

Business Use of LinkedIn

While Facebook, Twitter, and Pinterest are all recognized forums to exchange both personal and professional ideas, LinkedIn has been less used by businesses. This development is somewhat ironic considering LinkedIn is meant to connect business people. Who Uses LinkedIn It’s true that LinkedIn has fewer users than other social media sites. Despite its relatively smaller…

Social Media Grows Up

Since social media first became widespread, it has been assumed that it is a forum best suited for connecting teenagers with their friends and posting tidbits that are interesting only to those who are close friends with the poster. However, the age of the average social media user is increasing significantly, and today social media…

Inside SEO for Real Estate

You’ve likely put a good deal of thought into your website. It is your shot to introduce yourself, display what you have to offer, and give leads a taste of what they can expect when they work with you. Before any of that can happen, you’ve got to bring people to your website. When people…

Common Social Media Blunders and How to Avoid Them

A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013.   There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those…

Putting The Social Back in Social Media

Facebook is primarily a social space—it’s like a party where you should show up in something casual and a little fun instead of your navy-blue business suit. The vibe on Facebook is relaxed, friendly and social. Which means that to enter into the spirit of the party, the voice you use to communicate with clients…

Tips for Tracking the Success of Marketing

Generating and implementing excellent marketing strategies is only half of good marketing.  Analyzing the “what “ and “where” of your marketing producing the best results, is equally as important.

Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more profits, but how does that help your company know what to post on Twitter?  Defining smaller, more tangible achievements is…