Ultimate Social Media Guide Part II: Promoting on Twitter -How-To

Twitter is a fast and easy platform to share content and sell yourself as a real estate agent. It is different than Facebook; because Twitter is limited to 140 characters and tweets have a shorter lifetime than Facebook posts. Twitter is a very quick way of sharing updates with your followers.  You can use Twitter…

Ultimate Social Media Guide: Promoting on Facebook -How -To

Before real estate agents can sell to clients, they need to sell themselves. In this day and age, a majority of people are on social media. People utilize it for both personal and professional purposes. Not only will creating a strong social media presence immensely help your career, it will also help you attract new…

Periscope/Facebook Live/Snapchat for Real Estate

In order to stand out from your competition, you have to be on top of every trend and ‘big thing’. Many agents only use social media in one or two ways. The fact is, almost everyone is carrying a mobile phone with the capabilities of watching live videos from almost anywhere.  In this blog, we…

Social Networking: How Much is Enough?

With all of the social networking sites, blogs, Q&A opportunities, etc., it can be challenging to manage time around all of them. After all, isn’t the job of a real estate agent to be out in front of clients and not behind a computer screen?  How much time should you be devoting to your social…

Simple Real Estate Online Marketing Strategy

Simple Real Estate Online Marketing Strategy We don’t need to remind you of this, but it’s important for you to understand that real estate is a cut-throat business. According to the Bureau of Labor Statistics, in 2014 the real estate industry employed over 2 million people, including more than 430,000 agents and brokers. With so many…

Leveraging LinkedIn To Build Your Business

LinkedIn is one of the most important and fastest growing social networks in the world. Every year, LinkedIn continues to grow and includes a vast group of professionals. Although LinkedIn is usually viewed as a networking site for people looking for a job, there are several benefits that are available to its users. One professional…

Pinning for Leads

As an image-based platform, Pinterest offers valuable opportunities for businesses to showcase products, designs, and concepts. After its launch in 2010, Pinterest quickly gained popularity among diverse social groups as a visual discovery tool. While working similarly to a search engine, Pinterest provides relevant, educational, and visually appealing images to searchers. Pinterest account holders can…

Lights, Camera, Action!

The Power of Sharing a Video & Client Testimonial When a potential client is searching for a real estate brokerage or agent, what sets you apart in their minds from the competition?  Consumers expect real estate professionals to pat themselves on the back as the best, so what tends to get their attention more are…

Being a YouTube Real Estate Guru

YouTube has encouraged an unprecedented level of visual media sharing. YouTube reaches more adults aged 18-34 than any cable network. And it’s no wonder. Every minute, another 100 hours of video are uploaded, and the site boasts over 1 billion unique users.  After years of analysis and millions of streaming hours, the verdict is in….

Say More With Less on Twitter

You’ve caught the content fever. You’re tweeting, blogging, posting, pinning, and anything else you can think of to get your message out there. Take a step back and evaluate; is your message reaching the people you’re targeting? If you’re happy with who’s responding and how often, then keep doing what works for you. If you’d…

How to be Transparent Without Showing Your Chest Hair

You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is highly participatory. It was once easy just to put up a website with your picture, pictures of listed properties, school information and other static data. Now there is much more pressure to participate at…