2016 Women’s Business Fashion Trends

Fashion week is underway in New York and so we want to make sure you are looking your absolute best while still keeping professional, chic and modern. After all, how you present yourself speaks volumes to your clients. So put down your absurdly small micro-bag and discover the 2016 trends that will keep you in the…

Five Tips to Maximize Your Farming

Frequency and Consistency This is a big one. Even if you mess up everything below, if you consistently drip on your farm (with good content), you will eventually see activity. It’s like exercise and weight loss. There’s no quick fix. It takes a long time for the body to reflect the effects of poor diet and…

Brand is different than personal promotion…no matter who you are.

Brand is long and steady and permeates all that you do. Brand creates sense and feeling. It evokes and provokes. Brand starts with a vision. It paints a picture and tells a story without trying. That’s why those personal logos of the past were so horrible. They tried way too hard.

Follow the Lead(er)

For years, real estate marketers have said that lead generation is primarily a numbers game. If you get your name out to as many people as possible, someone somewhere will decide to work with you. Unfortunately, statistically, many treat their lead follow up like a game. How consistent and effective do you follow your leads?

Increasing Productivity in the New Year

It’s a new year with a wealth of opportunities ahead of you both professionally and personally.  For many of us, becoming more productive in our jobs can create greater success and financial stability. But what does it mean to become more productive? When you  are looking to increase productivity and efficiency, there are a few…

Corefact Focuses Attention on Southwest States

Company Adds Vince Newman as Regional Sales Manager HAYWARD, CA – December 23, 2014– Corefact, the leading company in advanced printing and online marketing solutions for the real estate industry, announced today that Vince Newman has joined its team as Regional Sales Manager for the Southwestern United States.  In his new role, Newman will be…

Building Lasting Business Relationships

Despite the fact that the vast majority of clients say they would recommend or reuse their real estate agent, the truth is that less than a third of homebuyers use the same agent twice.  The reason?  Many agents create a relationship that lasts during the home buying or selling, but don’t maintain that relationship over…