How to Create The Best Flyer

Imagine the process of buying a home from a buyer’s perspective. They go to several open houses a day, collect a handful of flyers at each house, plenty of business cards, and are exhausted by the end of the day. Flyers tend to follow a predictable format and often do not stand out from each…

Ghoulishly Clever Real Estate Halloween Marketing Ideas – Part II

It’s October, and fall and Halloween are around the corner. Don’t miss out on this prime opportunity to brand yourself. Whether you have listings or not, there are many creative ways you can market to prospects and clients to generate more leads this Halloween. Here’s part II of our popular Halloween blog last year. 

Create the Best Real Estate Landing Pages

Are you utilizing landing pages in your real estate business? The hope of landing pages is to convert leads to clients by getting them to take some measurable action on the page. So what conversion goals should you have for your landing pages? You might consider them to be one or more of the following:…

Periscope/Facebook Live/Snapchat for Real Estate

In order to stand out from your competition, you have to be on top of every trend and ‘big thing’. Many agents only use social media in one or two ways. The fact is, almost everyone is carrying a mobile phone with the capabilities of watching live videos from almost anywhere.  In this blog, we…

Millennials, Doctors and You

Millennials have specific ways they find a service professional, at least real estate agents and doctors. According to the just released 2016 NAR Home Buyer and Seller Generational Trends, 46 percent of millennial buyers used word-of-mouth referrals to select their agent — compared to just 32 percent of those 61 and older.

9 Amazing Open House Hacks To Close Quicker

You don’t have to hire a professional home stager to get the look that buyers love from open houses. Based on a realtor.com article, home staging experts and agents were asked for their secret staging hacks. Here are nine amazingly clever open house hacks that will have a great impact for minimal effort or money.

Tips on Marketing a High End Property

  Congratulations on getting the listing. Marketing a high end property (anything in the top 10% of the market) is more of a challenge than an average priced property in any market, but there are certain tactics you can take to help to make a successful and quick sale. If this is your first time listing a property…

Six Ideas You Can Do to Sell More Real Estate This Winter

As the winter chill comes in and the thermostat gets turned up, your once hot leads may have decided to bundle it up until next year. While most sellers may want to wait for spring, you need to get out and get busy. How can you convince your seller leads that it’s a great time…

Tips to Stay on Top of Buyers’ Minds After the Transaction

After all the hard work, the thrill of having a satisfied client close on a property never gets old. It is a feeling appreciated by you, as the real estate agent. In addition to the excitement about helping home buyers and sellers accomplish their goals, there is a deep sense of satisfaction you get from…

Marketing to Millennials

Millennials are the latest generation to emerge onto the real estate scene. The millennial group can be roughly defined as those who were born between 1981 and 1996.  Marketing to Millennials is much different than other generations given the values they hold, unique experiences they have had with technology and the behaviors they share.

Lights, Camera, Action!

The Power of Sharing a Video & Client Testimonial When a potential client is searching for a real estate brokerage or agent, what sets you apart in their minds from the competition?  Consumers expect real estate professionals to pat themselves on the back as the best, so what tends to get their attention more are…

How a Top Producing Agent Uses Corefact

In an event sponsored by Corefact and Heritage Title Company, super-agent Brett Tanner spoke to over 100 real estate agents from the Grand Junction, Colorado area last week. His focus was on how to run your business like a business, and the value of true return on investment.   He explained how he developed one…