The 2016 Real Estate Agent Survival Kit

In real estate, you’ll never get a second chance at a first impression. A good preparation is critical. Here are eight essentials every real estate agent should have in their survival kit.

2016 Real Estate App Essentials

The real estate business is an on-the-go lifestyle and having a few apps on your smartphone will make your business more organized and help you reach your goal in 2016.There are thousands of apps targeted at real estate business. So which ones to use? In this post, we have listed the top trending apps for 2016…

360-Degree Marketing You Can Measure

These days there are lots of ways to integrate your online with your offline campaign. With true coordination between online and offline elements, you are able to open new universes of potential customers with greater efficiencies.

Maximize the Art of the Handwritten Note Card: 4 Tips

Handwritten communication is more effective than other methods. Use handwritten notes to reach out to prospective clients and to say thank you to vendors and clients. Email is too easy to ignore. Phone calls can be invasive and are more challenging to schedule. Letters are hard to ignore and not invasive. Here are four tips to maximize the effectiveness of your…

Best Practices Home Estimate: The Follow-Up Letter

Our map card and Home Estimate feature are core to the success of the agents using our system. But what is the best follow-up method when someone checks their home’s value on your Home Estimate page?

Eeeny, meeny, miny, moe!

Okay, you’ve logged onto the Corefact store website, now the big question: which card to select to send?  While the overall objective to any marketing, including postcards, is to develop a long term relationship with potential clients, drilling down more definitively, the best card is the one that meets your particular objective, i.e. brand building,…

Are You Ready For Some Football?

The curtain is closing on the dog days of summer and reopening to cooler weather, colorful leaves, and many folks favorite part of fall: Football season!  Since clients and prospects love their football teams, why not create marketing that lasts all season long for the fans on your list? With a wide variety of postcards…

Why Use Print When I Can Go All Digital?

This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of…

Want Your Marketing Message to Stick? Use the Right “Glue”!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep your name in front of people who are primed to buy or sell homes. Marketing…

Direct Mail Marketing for the Young at Heart

Effective marketing begins with an evaluation of your audience.  With over a quarter of a million Americans turning 65 every month and half of all second-home buyers over 46 (according to the National Association of REALTORS®), the idea of buying a second home now for future retirement is a certifiable trend. Marketing to senior citizens…