Want Your Marketing Message to Stick? Use the Right “Glue”!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep your name in front of people who are primed to buy or sell homes. Marketing…

Direct Mail Marketing for the Young at Heart

Effective marketing begins with an evaluation of your audience.  With over a quarter of a million Americans turning 65 every month and half of all second-home buyers over 46 (according to the National Association of REALTORS®), the idea of buying a second home now for future retirement is a certifiable trend. Marketing to senior citizens…

Savings, Savings, and More Savings!

Have a small marketing budget? Our 6 x4 mini postcards won’t break the bank at under $.40 or less for quantities starting at 100 (print only), plus we’ve just added our popular Home Estimate series in the mini size. Two new jumbo postcards have also been added to the store. The “Act Now” series alerts…

Are You Ready for A Direct Mail Campaign?

There’s a simple truth about direct mail marketing; it works. When you send your message through the mail, people are more likely to read, remember, and act on it. Incredible, right? Shouldn’t everyone immediately get their postcards in the mail? Perhaps, but before your mailings hit the first mailbox, your online presence needs to be…

How a Top Producing Agent Uses Corefact

In an event sponsored by Corefact and Heritage Title Company, super-agent Brett Tanner spoke to over 100 real estate agents from the Grand Junction, Colorado area last week. His focus was on how to run your business like a business, and the value of true return on investment.   He explained how he developed one…

Does Direct Mail Work?

You were hoping for more information? We have study after study backing us up, plus some basic common sense. On average, your prospects will receive 27 emails in their personal account alone. Include business email, and that number easily doubles. On the other hand, each person receives an average of three pieces of mail a…

A Perfect Balance

Blaise Pascal, a French mathematician, physicist,  inventor, writer and philosopher, once wrote to a friend saying: ‘I have written you a long letter as I do not have time to write a short one’. This embodies a perennial problem – that often key messages are lost in a rather wordy explanation. It also highlights an increasing…

Remember the Tortoise and the Hare?

Advertise, advertise, advertise… Whether it’s a new listing, recent event, or lead cultivation, there’s always something more to say and other eyes to see it for real estate professionals. In the digital communication age, instant conversations are a powerful tool. Yet perhaps the most powerful tool is the one real estate agents have been using…

Integrating Online Marketing with Direct Mailing

Technology has made it easier than ever for professionals to display their message, credentials, and services. For real estate, 90% of home seekers will use the internet to search for homes at some point in the buying process. Yet consumers consistently say they prefer to learn about businesses and opportunities through direct mail. The best…

Awesome New Designs!!

  Spring Forward Reminder: Send a friendly reminder to set clocks forward an hour on March 9th.  Twelve great designs, including market update cards, Just Listed or Just Sold, and Home Estimate. Surely one of these designs will meet your fancy:   http://www.corefact.com/print/catalog/244-spring-forward-time-change/products     St. Patrick’s Day:  It’s good luck to send a little green…