5 Ways to Stand Out as a Real Estate Agent

As a real estate agent, it can be difficult to compete with many other agents trying to win the buyer or seller over. While it may not seem easy to stand out when most agents generally offer similar services, we have a few suggestions for you to make a lasting impression on your clients.  Here…

The Direct Mail Differentiator

With emails, apps, notifications, and more taking over the marketing scene, there is a common misconception that direct mail is a dying form of marketing. If you are part of the 70-80 percent of consumers that open all their mail (even the junk!), then you are probably also part of the 55 percent of people…

Real Estate Marketing Ideas for Mailing

Searching for real estate marketing ideas and content for mailers to send to your past and potential clients? Here’s a list of themes and ideas that can have you consistently mailing to your farm, building your brand and generating leads. Sellers Notification of type of market – It’s a seller’s market so now’s the time….

Get Better Results with Your Just Sold Campaign

Use Testimonials It is very easy to take a photograph with your clients when you’ve just sold their home. Take the picture in front of the property sign and add it to your postcard along with two lines of text showcasing why they loved your services. This is going to personalize the postcards and allow…

360-Degree Marketing You Can Measure

These days there are lots of ways to integrate your online with your offline campaign. With true coordination between online and offline elements, you are able to open new universes of potential customers with greater efficiencies.

Maximize the Art of the Handwritten Note Card: 4 Tips

Handwritten communication is more effective than other methods. Use handwritten notes to reach out to prospective clients and to say thank you to vendors and clients. Email is too easy to ignore. Phone calls can be invasive and are more challenging to schedule. Letters are hard to ignore and not invasive. Here are four tips to maximize the effectiveness of your…

Best Practices Home Estimate: The Follow-Up Letter

Our map card and Home Estimate feature are core to the success of the agents using our system. But what is the best follow-up method when someone checks their home’s value on your Home Estimate page?

Eeeny, meeny, miny, moe!

Okay, you’ve logged onto the Corefact store website, now the big question: which card to select to send?  While the overall objective to any marketing, including postcards, is to develop a long term relationship with potential clients, drilling down more definitively, the best card is the one that meets your particular objective, i.e. brand building,…

Are You Ready For Some Football?

The curtain is closing on the dog days of summer and reopening to cooler weather, colorful leaves, and many folks favorite part of fall: Football season!  Since clients and prospects love their football teams, why not create marketing that lasts all season long for the fans on your list? With a wide variety of postcards…

Why Use Print When I Can Go All Digital?

This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of…

Want Your Marketing Message to Stick? Use the Right “Glue”!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep your name in front of people who are primed to buy or sell homes. Marketing…

Direct Mail Marketing for the Young at Heart

Effective marketing begins with an evaluation of your audience.  With over a quarter of a million Americans turning 65 every month and half of all second-home buyers over 46 (according to the National Association of REALTORS®), the idea of buying a second home now for future retirement is a certifiable trend. Marketing to senior citizens…