7 Direct Mail Stats You May Not Know

People aren’t opening emails but still sort through their mail. Take a look at your email inbox right now. How many messages are waiting for you? Some people are able to keep their inbox at zero, but most of us have hundreds of unopened emails and more on the way. According to MailChimp’s email benchmarks, most companies…

How to Create The Best Flyer

Imagine the process of buying a home from a buyer’s perspective. They go to several open houses a day, collect a handful of flyers at each house, plenty of business cards, and are exhausted by the end of the day. Flyers tend to follow a predictable format and often do not stand out from each…

Corefact 101: Uploading Mailing Lists

Mailing lists are essential in order to utilize the Corefact system in the best way possible. Most agents have a geographic area where they focus their marketing efforts. We’ve built a platform that allows you to easily upload your target market database. A mailing list is composed of three important parts. The data, the field name,…

CoreCredits Primer: What you need to know

With CoreCredits, it’s extremely easy to be consistent with your marketing plan and still stay on budget. What are CoreCredits? CoreCredits is a program which gives you the ability to set aside a marketing budget with Corefact. This program allows you to purchase credits that can be applied to future postcard orders for up to 18…

Easy Business Planning for Real Estate Agents

Do not confuse a business plan with a goal. Any real estate agent can set a goal, but only top producers and true real estate professionals create and use a good real estate business plan. A business plan is a roadmap that calculates how many transactions you must close, your total overhead cost per transaction,…

Ultimate Social Media Guide Part II: Promoting on Twitter -How-To

Twitter is a fast and easy platform to share content and sell yourself as a real estate agent. It is different than Facebook; because Twitter is limited to 140 characters and tweets have a shorter lifetime than Facebook posts. Twitter is a very quick way of sharing updates with your followers.  You can use Twitter…

Ultimate Social Media Guide: Promoting on Facebook -How -To

Before real estate agents can sell to clients, they need to sell themselves. In this day and age, a majority of people are on social media. People utilize it for both personal and professional purposes. Not only will creating a strong social media presence immensely help your career, it will also help you attract new…

Approach Real Estate Business Planning with “Think-Do” Attitude

Here’s a simple approach to creating a business plan that illustrates the think-do approach. This method gives you an annual benchmark of your business (if you don’t already have one), lets you quantify which marketing activities are producing results, and gets you motivated to shoot higher. Once you get this part down, it’s all about determining…

Stage Like A Pro This Fall

With the crisp wind around, leaves changing from their luscious green color to fiery red, autumn is upon us. It’s a beautiful season. It’s also the season of changes. Why not take these advantages autumn is offering to make your open house stand out and attract more buyers? These are a few simple tips on…