Reach150, the leader in referral management for relationship businesses, and Corefact, the leading company in advanced printing and online marketing solutions for the real estate and mortgage industries, today announced a key partnership. We are providing real estate agents and brokerages the ability to boost the results of their direct mail by including targeted online advertising campaigns to prospective home sellers through an integrated offline-online solution.
What This Means
Customers of both companies will be able to reach their target prospects with a powerful, integrated online-offline marketing solution. The combined solution helps business owners, and organizations drive brand awareness and close more business across the board.
Using the two systems, a client creates a Corefact mailer with the option of including recommendations they’ve collected through their Reach150 profile. These offline mailers are sent to the zip code or codes of choice. The postcards include a unique key code that the homeowner can enter online to get the estimated value of their home. Once entered, the homeowner is subsequently tagged by Reach150 and will begin to see advertisements for the business owner or organization who initially sent the mail. This ad promotes their high-quality service, throughout the target’s online activities, which link back to the client’s Reach150 site.
“Partnering with Reach150 is a natural extension for us,” said Christopher Burnley, CEO of Corefact. “Combining mailings with online advertising offers more value and exposure to our customers, extending their brand through Reach150 retargeting campaigns. Together, Reach150 and Corefact provide a 360-degree solution to attracting new clients, from direct mail to a landing page to online ads. The two products combined produce stronger results, and are the only target marketing an agent needs.”