Best Practices Home Estimate: The Follow-Up Letter

Our map card and Home Estimate feature are core to the success of the agents using our system. But what is the best follow-up method when someone checks their home’s value on your Home Estimate page?

One option is to send them a letter via post in a handwritten envelope. The handwriting catches the attention of the recipient and prompts them to open it.

See our suggestion below.


Prospect’s Name
Prospect’s Street Address
Prospect’s City, State, Zip
Date

Dear (first name):

Thank you for taking the time to visit my website to view recent home sales in (insert neighborhood). With today’s (CHOOSE ONE: low interest rates OR low inventory OR multiple offers OR changing economy) it can be confusing to navigate the housing market. As a (CHOOSE ONE: neighborhood specialist OR veteran real estate agent OR resident of your neighborhood), I’m always available to answer your questions.

Closing 1: If you’ve thought at all about selling your home, I hope you will call (insert phone number) or e-mail me at (insert e-Mail address). I can give you an objective analysis of your home’s value, and would be happy to provide you with a free market evaluation at no obligation.

Closing 2: I’ve enclosed a more comprehensive  comparable market analysis for your review. I would be happy to answer any questions you might have about the value of your home based on this analysis. Please call (insert phone number) or e-mail me at (insert e-Mail address) to talk about what your home might sell for in this market.

Sincerely,

Insert Name
Insert real estate license number
Insert Company Name
Insert phone number | insert e-mail address  | insert website address

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