Notepads are often overlooked as a viable and affordable way to reach your target audience in many different settings. From the conference room to the sales call and beyond, notepads put your message in front of potential customers daily in a highly useful way.
Take note of these notepad marketing strategies to boost your return on investment the next time you print notepads:
Make sure everyone has them
People love notepads. They keep them by the office phone, in their drawers, in day planners, in vehicles, briefcases, purses and suitcases. Notepads don’t do any good sitting in a box, so distribute as many as you can to the right audience. Hand them out to every potential customer, to all existing customers, to family and friends, at trade shows and conference attendees, community events and more.
Unlike some marketing materials, your prospects will actually use your notepads in everyday life, creating the power of personal branding through the long term. Make sure everyone who can benefit from your products and services has your notepad, and always keep a few extra on you to hand out on short notice.
Add value/make useful
Add value to your notepads by offering a free report, consultation, discount or other incentive. Make sure you include a call to action. Your notepad sheets will be identical, so a timeless promotion works best here. Alternatively, you can include a themed event calendar or reminder checklist at the top or bottom of your notepad.
Always take notes on your own notepads
You don’t have to give your notepads away to command attention. With the right design, your notepad can leave a lasting impression on meeting associates — but while you’re there, why not hand a few out to everyone anyway? This way, your notepads pull double-duty. You should also use your notepad for casual correspondence — any time you’re not using stationary or letterhead.
Promote specific products and services
Notepads for identity branding are one thing and are quite useful; however, you should print notepads that speak to your target audience. Use your notepad to drive prospects to your Home Estimate landing page, for example.
Notepads work on the subconscious, subliminally reinforcing your valuable, high-quality name and services to your target audience every day. In the long run, your notepad marketing strategies will pay off in customer loyalty and long-term business relationships. These simple, yet effective, notepad marketing strategies will put you on the fast track to success.