The written word has staged a comeback over the past decade. Writing is once again an unavoidable part of our daily lives, thanks to ubiquitous digital technologies such as email, texting, social media and blogging. But the use of these digital tools has also changed how we write. Much of our communication now takes the form of cryptic half-sentences packed with hashtags, LOLs, smiley faces and the other shorthand devices we use to shove a coherent thought into a hastily typed short message.
Here are some of the main reasons you should pay attention when you write, whether it’s an email message, a Facebook post or property details in the MLS:
- Credibility: Communication with grammatical errors indicates a lack of knowledge and/or carelessness on the part of the writer, which may cause readers to question the accuracy of the content.
- Professionalism: Similarly, sloppily written text can create a negative impression on clients and prospects.
- Clarity: Grammar and punctuation errors can result in ambiguities or misunderstandings.
- Posterity: Written words distributed across the Internet live on forever—along with any mistakes they contain. Think about emails that you’ve gotten where there is a typo in the subject line. If you forward it do you fix the typo? Probably not, which means the typo could potentially go viral.