Since social media first became widespread, it has been assumed that it is a forum best suited for connecting teenagers with their friends and posting tidbits that are interesting only to those who are close friends with the poster. However, the age of the average social media user is increasing significantly, and today social media is an incredible source of information and marketing avenue.
One source of the rising number of adults in social media is the maturation of the first wave of social media users. People who were in high school or college when Facebook first appeared are at or approaching home buying age. However, in 2013, there was a 72% rise in social media usage among adults, and the transition of teenagers to adults cannot account for all of this.
In fact, in the past four years, the number of senior citizens who use social media has tripled. The fastest growing age group of Twitter users is the 55 to 64 year-old bracket. On Facebook, the fastest growth is seen for those from 45 to 54 years-old. The truth is that social media is transitioning from a “friending” context to an everyday use context.
What’s more, social media is being increasingly frequented by highly successful adults. Of all college graduates, a full 72% regularly use social media. In fact, visiting a social media site is the number one use of the internet today. It outpaces any other activity on the web. Social media on a smart phone is becoming one of the most popular uses of a phone, which is fantastic news for marketers. Because a smart phone so rarely leaves the side of the user, it is easy to quickly and consistently contact leads through social media and to transition into a conversation.
Where to Go
Despite the nearly ubiquitous growth in all social media platforms, there are some formats that are favored by particular groups. For example, YouTube is watched more often by 18-34 year-olds than is any cable network. Paying for premium ad space on TV may not be worth as much than creating a video on YouTube that is likely to be shared.
LinkedIn is another great resource for those in the real estate industry. Because it is a professional network, you’re more likely to find users who are serious about their career and successful financially. Though it is a comparatively smaller platform, each second, two new members join this site. Its growth is undeniable and a fantastic resource.
As more and more people use social media as a source of information, entertainment, and advice, it becomes an increasingly useful resource for professionals seeking new ways to provide value and stay connected to past and current clients, as well as reach and build relationships with potential clients.