A recent study conducted by the Pew Research Center showed that more adults are using social media in 2013. There was a rise of 72% among adults for 2013, compared to 67% in 2012 and 64%in 2005. The majority of adult users are 18 to 29 years old (possible first time home buyers), followed by those in the 30 to 49-year range (possible move-up buyers and sellers). 43%of adults over 65 years old (possible downsize buyers and sellers) also use social media. Senior citizens have increased their use of social media by three times in the past 4 years.
Social media has become a sort of high school for the world. Put something out there that’s fantastic and it goes viral. Put something out that’s embarrassing and leads and clients will hear of it, making it harder for them to trust you. While we may not like this system, it’s the one in which we live, so learning the faux pas of social media is essential for any agent who intends to remain at the cool kids’ table.
Wouldn’t it be wonderful if all your leads practiced the virtue of patience? Unfortunately, social media has taught us that we can, and deserve to be, responded to instantly. If you receive a direct message on Facebook or Twitter and wait even ten minutes to respond, the assumption is the answer is no and the asker moves on to the next business. It is better to respond immediately with “I’m with a client, will get back to you in 1 hour” than to wait an hour and reply with a complete answer.
Sure, social media is excellent for keeping your clients informed about what you can offer and what events you may have, but it shouldn’t be used exclusively for yourself. Instead, social media is a fantastic outlet for you to demonstrate your expertise in your market. People don’t watch TV for the ads (except maybe during the Superbowl), so make sure there’s substance that gives them a reason to follow you.
Writing a Thousand Words
If you write too much on a post, it makes it hard to keep a reader’s interest. Similarly, Tweets that take up the entire usable space tend to not get reTweets because there’s no room for the new username or any additional comments. Instead, use a picture! A picture is much more powerful than a description, and much easier to pass along to a friend.
If you watch your timeline on Twitter, you often see people who post 5-10 posts one right after another. You do what all your leads do in that situation; skip that group and move on to the next person with only a single Tweet. Plan out when to send your Tweets so you can say everything you want to, but still encourage leads to read them. You can do the same with other posts so that you’re posting at optimal times, like 6 or 7 pm when people are off work. The more organized and planned your system, the more likely it is to achieve its goal.
Whether you’re a social media expert or a first time user, avoiding these common mistakes will help you excel in the virtual world and keep your reputation intact.