Technology evolves at what seems like a lightening pace. To keep your business on top, you’ve likely spent time optimizing your website and creating a strong social media brand. It’s important not to overlook the fact that different devices have different abilities, and you want your company to look equally good on all platforms.
The same website should look different depending on whether you’re using a desktop or a smart phone. Smaller screens can’t contain all the features that a full sized screen can, and trying to force all features onto a phone sized screen will make the page look cluttered and difficult to manage. Take time to evaluate what features should appear on all platforms, and what frills that can be omitted.
Once you know what features are vital to your site, determine how to present those. On a full-sized screen, the standard format is content front and center, with links on the side. On a phone, it often makes more sense to emphasize the links. The initial content is generally background about your company with appealing visuals. Users aren’t going to take the time to read and appreciate that on a phone, so make it easy for them to get to the heart of the business.
Because they’re starting from a phone, they’re in a perfect position to contact your business with any questions. Make sure the contact information is obvious and easy to access. Users should be able to call your business line by clicking on your phone number. Don’t rely on footers to provide that link; they are often excessively miniaturized on smart phones. Similarly, pictures and banners with the phone number are generally not clickable. Create the same ease of access with email addresses.
In addition to banners not being clickable, there are a variety of other features that work wonderfully on desktops and laptops but fail utterly on smart phones. Videos that require flash players are often difficult for phones. Drop down menus are often inconvenient to manage on phones, as are pages with more than one column.
Changing the features of the various platforms doesn’t mean you have to change the image of your business. Keeping the design and motif the same across all platforms is preferable to an inconsistent look. In fact, determining a single design and using it on every communication with clients is a good way to brand your business. On all platforms, in emails, on business cards and on postcards, keep the basic design the same and change only what is necessary for the convenience of the client.
If you have an established image to use, work with Corefact to seamlessly transition your online image to a paper one. Keep in mind the two goals of projecting a consistent image and making the customer experience as convenient as possible.